Who We Are

BlueCurrent is an integrated communications agency specializing in connecting Chinese brands with the world and global brands with China. A dynamic and progressive team, we are uniquely poised to help businesses innovate, grow and excel in embracing the opportunities of China’s vibrant Greater Bay Area.

We create Content to Connect inspired by powerful local insights and backed by a strong international network.

We are passionately committed to telling impactful brand stories across all channels. Our wide spectrum of services includes branding consultancy, marketing analysis and strategy, stakeholder engagement, digital transformation, creative campaigns, content programs and thought leadership.

Our Team

Cheryl Pan

Senior Vice President and General Manager,
Hong Kong & Greater Bay Area
Cheryl is an award-winning PR and digital communications professional with various experiences of managing complex campaigns for a variety of clients across the region and in multiple languages.

Elvise Huang

Account Director
Elvise is a marketing and communications expert with years of experience in managing ATL, digital and social media content for a variety of brands, from FMCG to automotives.

Levana Liu

Account Manager
An avid internet surfer and passionate digital marketing expert, Levana is well versed in different Chinese social media platforms, with expertise in search engine marketing and China e-commerce.

Kori Xu

Account Executive
Kori is a cheerful and passionate communicator specializing in creative marketing and public relations. She is always excited about turning big ideas into campaigns and loves to immerse herself in the latest entertainment trends.

Get In Touch

To find out more about BlueCurrent Greater Bay Area or to discuss your communications objectives,

please contact Cheryl Pan, Senior Vice President and General Manager, Hong Kong & Greater Bay Area:

[email protected]